Hard seltzer came upon us suddenly. It materialized out of nowhere at a Fourth of July barbecue. In a cooler on a fishing trip. At the concession stand of a townball park. We don’t recall asking for it, and yet there it appeared in some faint shade of berry or lime, conjured into our hand … [ Read more]
2019 Year in Review: Beer, Cider, and…Seltzer
November 26, 2019 by
From 30,000 feet up, American craft beer looks to be settling into a new, stable normalcy. After years of double-digit production volume growth, craft beer grew at just 4% in 2018 and according to the mid-year report by the Brewers Association, 2019 is projected to stay steady at that mark. But look closer and … [ Read more]
The Brewer’s Dilemma: Are hard seltzer and NA a trend or the future of the industry?
February 25, 2019 by
Ask any market researcher in 2015 to define the future of craft beer and the answer would have been “more beer.” Craft brewing was soaring, with brewery numbers overtaking the pre-Prohibition era and a veritable flood of SKUs hitting liquor store shelves. Ask that same economist about the future of beer in 2019 and the … [ Read more]
