The Flaming Lips and FEW Spirits launching Brainville Rye Whiskey

Brainville Rye Whiskey
The Flaming Lips have teamed up with FEW Spirits to launch Brainville Rye Whiskey.

The 80-proof whiskey is made from a combination of rye, corn and malted barley grown within 150 miles of FEW Spirits’ distillery located in Evanston, Illinois, and aged in new, charred American oak barrels custom-made in Minnesota. Like FEW’s regular rye whiskey, the mash for Brainville is being fermented using a French wine yeast, giving the whiskey stone-fruit, apple and pear notes over a background of sharp spice.

In a press release, Flaming Lips lead singer Wayne Coyne described in cryptic terms why he loves whiskey. “Whiskey… it’s such a volatile drink. Upon pouring a drink It’s like accepting that you may become a werewolf … And really… Who doesn’t want to become a werewolf ??? Ha…” said Coyne.

For Paul Hletko, FEW Spirits founder and master distiller, the collaboration married his passion for distilling with his love of music.

“Music has always been an important part of my life, and when Justin Helton’s manager called me about a collaboration with The Flaming Lips and Warner Bros. Records to create a custom spirit, it was a no-brainer; they knew exactly which distillery they wanted to work with,” Hletko said.

Brainville Rye will be bottled at 80-proof and will roll out to better retailers in key FEW Spirits markets this October. The suggested retail price will be $124.99 for a 750-mL bottle.

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