Super-premium whiskeys lead distilled spirits growth in 2015

Butcher Boar WhiskeyLOW

The Distilled Spirits Council of the United States (DISCUS) announced that 2015 was another year of steady growth for spirits in their annual briefing.

Overall retail sales of distilled spirits in the U.S. market reached nearly $72 billion in 2015, up 4.1%. And for as much as we think the craft beer industry is booming, the spirits sector achieved a slight increase in market share relative to beer for the sixth straight year in 2015 (35.4% to 47.5%, respectively, a 12-point deficit that had been as large as 28 points back in 1999).

Much of the growth is in the super-premium category. Volumes of the highest-end bourbon, Tennessee, and rye whiskeys grew 25%. Similar gains were found in the most expensive gins, brandies, and imported whiskeys.

Gins as a whole, however, were steady if not down in 2015. The worst performing spirit of the year was rum, losing 2% of supplier revenues from last year.

See the numbers: [H/t DISCUS]


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