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Schmacon’s website has a message for its ubiquitous and easier-to-pronounce cousin: “Mooove over Bacon!”

Via press release:

“SchmaconTM, “Beef’s Answer to BaconTM,” announces its retail launch at Hy-Vee stores across Minnesota. SchmaconTM is a delicious take on a food favorite that provides an appealing option for those who do not eat pork products, those who simply love beef, or adventurous eaters and creative cooks ready to try something new. With less calories, fat and sodium and more protein than most pork bacons, SchmaconTM is primed to become a not-so-guilty pleasure.”

It is now available at the following Hy-Vee stores:

  • 1001 18th Avenue NW, Austin, MN
  • 907 S. State Street, Fairmont, MN
  • 7180 – 10th Street N., Oakdale, MN
  • 1620 S. Cedar Ave, Owatonna, MN
  • 192 – 10th Street, Windom, MN
  • 1475 W Service Dr., Winona, MN
  • 1235 Oxford Street, Worthington, MN

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