Schlafly Beer creates “hop hotel rooms” for annual beer fest

Photo by RJ Hartbeck

Photo by RJ Hartbeck

Every year, Schlafly Beer draws beer fans from far and wide to Saint Louis for its HOP in the City festival. This year, fest-goers can relax in “hop hotel rooms”, stocked with amenities from beers chilling in the sink to beer-scented soap. The speciality suites are available for the festival on Saturday, Sept. 17. Package rates start at $175 (a more than $500 value.)

Schlafly, the largest locally owned and independent craft brewery in St. Louis, partnered with St. Louis-based Lodging Hospitality Management (LHM) to create the suds-inspired rooms at two of the group’s hotel properties, St. Louis Union Station Hotel by DoubleTree and The Cheshire.

The HOP Hotel Rooms include the following amenities:
  • Overnight accomodations (20% discount rate)
  • Beer and food pairings in-room
  • Decorative hops adorning the bed
  • Schlafly’s Keg Growler filled with the HOP in the City Festival Beer + two Schlafly pints
  • Bottle opener keychain and “knucks” bottle opener
  • Two pairs of sunglasses
  • A copy of Tom Schlafly’s book, A New Religion in Mecca: Memoir of a Renegade Brewery in St. Louis
  • Two Schlafly t-shirts
  • Six-pack of Schlafly Beer, chilled in ice in the hotel sink
  • Vinyl of one of the HOP in the City featured bands
  • Spotify playlist of the HOP in the City bands for the in-room iPhone deck
  • HOP in the City commemorative poster
  • Schlafly Beer-scented soap from Sammy’s Soaps
  • Schlafly robe
  • 2 tickets to HOP in the City
  • 2 Nalgene water bottles to rehydrate the following day
  • $50 gift certificate for brunch at Schlafly Bottleworks for Sunday morning

The HOP Hotel Rooms at the St. Louis Union Station Hotel can be booked here for a rate of $314 and The Cheshire here for a rate of $175. General admission tickets for HOP in the City go on sale on Monday, Aug. 1 at for $30 per person.


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