New Nikes will make you the coolest kid (at heart) on the block

nike shoe

Sick of wasting seconds each morning tying your shoes? Frustrated that your toddler’s razzle-dazzle light-up kicks are cooler than your boring sneakers? Nike to the rescue!

Nike’s new HyperAdapt 1.0 shoe tightens around your foot as soon as your heel slips into the shoe and activates the sensor inside. It also has two buttons on the side to adjust the fit.

Nike says their new high-tech shoe “challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.”

While we’re not exactly sure what that means, we do know that Nike seems to be underemphasizing the best part of this shoe: The bottoms light up.

That’s right, just like the sneakers that were banned from school hallways in your grade-school days, Nike’s futuristic kicks are reaching into the past for some flashy inspiration.

At least your kids will never be able to lose track of you.


The Mill Post Bottom Graphic

 

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