Admit it, somewhere in your brain, whether it’s the deepest depths of your subconscious or the very front of your frontal lobe, there exists a craving for a Ben & Jerry’s beer. It’s OK, you’re among friends, you can come clean.
The story behind the collaboration is best told by the companies themselves:
“When two B Corps come together, delicious ideas are created. Our mutual dedication to use business as a force for good means you get to enjoy this brown ale laden with chocolatey, salted-caramel, vanilla goodness. inspired New Belgium and Ben & Jerry’s to create an ice cream-inspired beer. We knew that our combined efforts could demonstrate to a whole country of beer-lovin’ ice cream fans that corporations have a responsibility to champion local causes and global issues.”
The “local causes and global issues” the beer supports: reducing climate change’s effects on winter sports and local economies. That’s the mission of Protect Our Winters, a non-profit that will receive a percentage of the sales of the beer.
The Growler got a chance to try the beer today ahead of its official release. It pours a rich, just-transparent brown with a slightly copper-colored head. A full nose of cocoa is the first thing to greet the senses and the flavor is a nice balance of sweet (chocolate and vanilla) and toasty (nutty, caramely, and roasted malt) that leans a little more to the sweet side.