It seemed only a matter of time before former Fitger’s Brewhouse brewer Dave Hoops and former Fitger’s Brewhouse owner Tim Nelson jumped back into the beer industry.
Today, the longtime business associates announced the launch of a craft beer think tank called Bev-Craft. The business will serve as an incubator and consulting firm to breweries, using a “four-pronged approach that encompasses development assistance, brewhouse planning, recipe formulation, ingredient selection, brand creation, and sales strategy.”
The company is spearheaded by CEO and director of development, Tim Nelson, who co-founded Fitger’s Brewhouse with current owner Rod Raymond, now one of Minnesota’s oldest craft breweries and most-decorated brewpubs. Dave Hoops, who was brewmaster of Fitger’s Brewhouse for 17 years and wrote the Deep Thoughts with Dave Hoops column for The Growler, has been tapped to lead brewery operations for Bev-Craft.
Sales programs are headed by Paul Christensen, who has years of experience with sales, marketing and managing food-related businesses he owned in Duluth, Minnesota and Superior, Wisconsin. Christensen last worked in the brewery at Fitger’s Brewhouse where he cut his teeth in beer culture and its production.
Brad Nelson, the director of brands, is the former marketing manager at Just Take Action, which owns the family of restaurants that includes Fitger’s, where he was charged with beer and restaurant brand development, overseeing the marketing department, and creating events for Fitger’s Brewhouse, Burrito Union, Redstar Lounge, Tycoon’s Alehouse & Eatery, Zenith Rathskeller, and Endion Station Public House.
Currently Bev-Craft clients include breweries in northern Minnesota and Wisconsin. Stay tuned for more details on Bev-Craft.