Boulevard Brewing is getting a facelift in 2016 with new bottle and can designs.
Since 1989, nearly every Boulevard label and tap handle has been designed and drawn by hand by Boulevard’s Design Director, Payton Kelly. With each new beer introduced, the Boulevard brand continued to evolve over the years from those early labels. Boulevard partnered with Helms Workshop for the 2016 rebrand in order to unify Boulevard’s lineup under a consistent brand identity that remains “current and relevant in the ever changing beer landscape.”
Boulevard Design Director Payton Kelly & Director of Marketing Jeremy Ragonese stressed in a video that although the outside packaging is changing up, the beer inside isn’t.
Read more about Boulevard’s new designs at boulevard.com.