Bent Paddle Brewing Co. paddles into western Wisconsin

Bent Paddle Brewing Co. is expanding into both southwestern and northeastern Wisconsin // Photo via Bent Paddle Brewing’s Facebook page

Bent Paddle Brewing‘s beer is eastward bound, as the brewery’s distribution footprint extends further into Wisconsin.

The Duluth brewery has partnered with not one, but two distributions—Dean Distributing of Green Bay, Wisconsin, as well as Beechwood Sales & Service out of New Berlin. The new territory includes the northeastern counties of Ashland, Iron, Oneida, Vilas, Forest, Langlade, and Price via Dean Distributing; Beechwood’s partnership allows Bent Paddle to venture into 18 counties in southwestern Wisconsin, including cities such as River Falls, Eau Claire, Menomonie, and La Crosse, according to the press release.

“We are excited to share our Minnesota Northwoods experience in the Northwoods of Wisconsin,” says Laura Mullen, co-founder of Bent Paddle Brewing Co. in the press release. ”We feel our brand philosophy and recipes will be a natural fit amongst the active outdoor lifestyle that is celebrated in the area.”

Beechwood also reiterates similar positive feelings. “We are extremely excited to bring Bent Paddle’s great products into Western Wisconsin. Beechwood and Bent Paddle have very similar values when it comes to the quality and education of craft beer. Bent Paddle’s portfolio is positioned to succeed in Wisconsin. We’re looking forward to a great partnership with Bent Paddle!” says Mike Sorensen, area sales manager for Beechwood.


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